Branded – Erik Saelens – PDF
“Branded” by Erik Saelens is a comprehensive guide to brand strategy and brand management. The book provides a detailed analysis of the different components of brand identity, including brand positioning, brand personality, and brand equity. Saelens argues that a strong brand is essential for business success, and offers practical advice on how to develop and maintain a strong brand over time. He provides a framework for brand analysis, outlining key steps such as research, segmentation, targeting, and positioning. The book is packed with case studies and real-world examples, making it an invaluable resource for marketers and business leaders looking …