“Branded” by Erik Saelens is a comprehensive guide to brand strategy and brand management. The book provides a detailed analysis of the different components of brand identity, including brand positioning, brand personality, and brand equity. Saelens argues that a strong brand is essential for business success, and offers practical advice on how to develop and maintain a strong brand over time. He provides a framework for brand analysis, outlining key steps such as research, segmentation, targeting, and positioning. The book is packed with case studies and real-world examples, making it an invaluable resource for marketers and business leaders looking to build a powerful brand. Whether you’re a startup founder or a seasoned marketer, “Branded” is a must-read for anyone looking to build a successful brand strategy.
Erik Saelens‘ “Branded” is a comprehensive guide to brand strategy and management. The book goes in depth into the multiple elements that make up brand identity, such like brand positioning, brand personality, and brand equity. Saelens asserts that a strong brand is important to company success and gives practical advice on how to build and sustain a strong brand over time. He summarises necessary aspects in brand analysis, such as research, segmentation, targeting, and positioning. The book is groove with case studies and real-world examples, making it an absolute must-have for marketers and business leaders looking to establish a powerful brand. “Branded” is a must-read for anyone looking to build a successful brand, whether you’re a startup founder or a seasoned marketer.
